New boom bap11/29/2023 “I believe in inclusivity and respect for all cultures. Jing Daily: How do you balance adapting to new trends while maintaining your own style? Thinking about it from a business perspective will help you more effectively approach the cultural elements you love and the viewpoints you want to express.” ![]() Developing a mainstream media perspective, and then adding your unique angle enables you to expand your viewpoint in both directions. Self-created media relies on individualism as the basis for creation. I believe that, if possible, it’s best to start with large media companies. Jing Daily: Many young individuals aspire to be influencers. In the future, we also hope to produce more offline content, presenting it in the form of exhibitions and physical publications, much like archival records.” Maximum data and traffic aren’t the sole purpose. We don’t want to keep producing content that merely circulates on the internet. We use street graffiti, documentary screenings, and installation art to construct the subcultural forms seen through Lofi’s eyes. For example, this year at Labelhood, a platform for emerging fashion talents in China, we hosted an art exhibition where we brought the works of underground tattoo artists into a century-old building. We document and report on cultural movements that have developed locally. We want to focus on local cultures, and the connections between diverse indigenous cultures and imported cultures. Jing Daily: In what direction do you want to take Lofi? So, when we draw inspiration from the turn of the millennium, it can be from advertising campaigns, digital product design, or trance music.”Ĭhinese veteran fashion KOL CherryGun is stylist, influencer and digital media founder of LoFi I think, in simpler terms, it’s about not adhering strictly to a certain style, but having your own style. Jing Daily: How do you express your style and what interests you about today’s trends?ĬherryGun : “Everyone is talking about Y2K, but it’s not just about the colorful hair pins you see on Xiaohongshu, or the resurgence of Shibuya-style elements from Japan. Here she talks to Jing Daily about the latest developments in China’s fashion, cultural industries and the importance of local subcultures to the evolution. The digital media has boasted nearly 150,000 followers on Weibo. She styled prominent Chinese artists like Fan Xiaoxuan, Zhou Bichang and Zhang Haoran in the 2010s, and masterminded Taiwanese singer Jolin Tsai’s Muse album cover, the avant-garde latex styling of which earned widespread recognition.Ĭhen launched Lofi, which curates coverage of street culture trends and influences young consumers, in 2016. In 2009, her popular retro flair led to a regular “My Retro Party” column in the mainland version of Hong Kong fashion title Milk Magazine. ![]() Chinese veteran fashion KOL CherryGun is famed for her subversive styles
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